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Search results for “TV ad”
Expedia eyes global new heights with dual focuses on travelers and partners
11/15/2019
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2:55:31 PM
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Enabling frictionless travel requires strategies and thoughts on different levels.
What Booking.com’s rise in TV ads budget means for hotel brands
11/23/2017
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8:59:13 PM
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Priceline's Booking.com intends to shift marketing strategy away from performance-based advertising, with an intended 55% increase in TV advertising spend.
Airbnb second-quarter revenue topped $1 billion
09/19/2019
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12:05:03 PM
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The company will be launching a multimillion-dollar marketing campaign with ads running on TV and digital platforms, highlighting its hosts and promoting the benefits of hosting.
Travel advertising trends in Asia Pacific
06/19/2019
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7:23:52 AM
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In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
OYO hotels in the US
07/03/2019
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7:02:40 PM
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U.S budget market is a sweet spot that works really well with Oyo's capabilities.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019
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4:16:13 PM
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The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Trip.com: Earn global market shares through differentiated strategies and local teams
03/05/2019
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6:41:16 PM
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Trip.com values not only the variety and pricing of their supply but also service localization.
TV series, variety shows are inspirations for young travelers
01/31/2019
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9:18:26 AM
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About 75% of post-2000s and 50.28% of post-1990s will start a trip because of a TV series or movie. 21.43% of post-2000s will embark on a journey because of their idols.
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